![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/1d0597ae1a571c5ea18bf7a8099ad22b/c36d350b-07b4-448c-ac06-afbb6467af87_rw_1200.jpg?h=669528c4fcaf055a504c5ef2cee6cd3d)
Primary, secondary, and tertiary marks created for a lifestyle brand, The Aloha Stride. The aim for this project was to convey the spirit of "Aloha", giving life and breath. We wanted to create a logo that was clean and simple, while showing the beauty of growth.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/1d0597ae1a571c5ea18bf7a8099ad22b/5baac935-7bf1-49a8-b287-7fe73d8d954e_rw_1920.png?h=5b3197baf4e134a00c97fbce050531a4)
Moodboard for The Aloha Stride.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/1d0597ae1a571c5ea18bf7a8099ad22b/96d0ab29-445d-46d5-b74e-b5173728c36d_rw_1200.png?h=dd10e5065a90cd8f158e9fc31a673bcc)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/1d0597ae1a571c5ea18bf7a8099ad22b/19048a6a-0b21-4933-96ab-dc4cb49b7fa7_rw_1200.png?h=ed5f5eb4ec61afc6ee9c7106aae7796d)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/1d0597ae1a571c5ea18bf7a8099ad22b/e62d7cc9-39b7-4bac-a524-2edd0d3dd588_rw_1200.png?h=3534af5c1657d19d0017d71952ca18ca)
The primary, secondary and tertiary marks, to be used for various applications.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/1d0597ae1a571c5ea18bf7a8099ad22b/17aac487-01c8-4386-9dc2-771b874232a3_rw_1200.png?h=19150429ff38e50acc3547450e3998ba)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/1d0597ae1a571c5ea18bf7a8099ad22b/f25e73ba-19fd-4968-99e3-5338a4707e4f_rw_1200.png?h=5ef45d94d68c0173659151a3649987e2)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/1d0597ae1a571c5ea18bf7a8099ad22b/ab9eb4aa-a639-449d-8821-b4e79558ddfa_rw_1200.png?h=86fcc1cecbc20e757fd2a4fc91e45bf0)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/1d0597ae1a571c5ea18bf7a8099ad22b/a71b289f-2c1e-4dba-82aa-9adc4d6ee17c_rw_1200.png?h=4d5e56483afab76c84f131887ca5a589)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/1d0597ae1a571c5ea18bf7a8099ad22b/fd3ff94c-9053-4508-99bd-e218ccd69095_rw_1200.png?h=dd1b153cf4ed5edc2224a2c32429b585)
Because The Aloha Stride is primarily digitally based, I created branding elements for Instagram highlights, using the brand colors and style.