![](https://pro2-bar-s3-cdn-cf.myportfolio.com/1d0597ae1a571c5ea18bf7a8099ad22b/bf7f2a1f65b6856fc0798be0_rw_1200.png?h=31bccef9b605d5ba44fef2f3460bc885)
Family Freezed is locally run out of Calgary, Canada, whose previous branding lacked the personality and quirkiness that is expressed by the company and product. The product has a fun modern twist, which the old logo lacked. This rebranding project was built around the following key words that Family Freezed uses to describe their business.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/1d0597ae1a571c5ea18bf7a8099ad22b/0cdb88c0f3b50e9cae42e47a_rw_600.png?h=42f80aaaf77e4f948b51f682f8aa1fd9)
Current Logo
Fresh
We pride ourselves in only using the freshest ingredients in our gourmet ice pops.
Local
We are a Canadian born company, we try to use local as much as possible.
Handmade
Everything we make is handmade, done in small, tasty batches.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/1d0597ae1a571c5ea18bf7a8099ad22b/2ddfacfcc02d58db2b2f5665_rw_3840.png?h=3f993327f6a99ca472fa354f0cc7a4b7)
Complete stationery set: Business Cards, Letterhead, and Envelope
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/1d0597ae1a571c5ea18bf7a8099ad22b/d0e3ba70e7c21a1fdf6791df_rw_3840.png?h=0f2ea155756a5455a4afdc1135b678ce)
Front and Back of Letterhead
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/1d0597ae1a571c5ea18bf7a8099ad22b/a6c07dc2467b5c98673b6256_rw_3840.png?h=399761c3577507dd1240a10cc8b4a37d)
Business Card: Custom color marbling for business cards.
Mockup template by behance.net/piatowski_kamil